Welcome to Womanhood

The time has come to mature from Barbies to body scrubs, kiddie keychains to hand sanitizers, and Littlest Pet Shop obsessions to wax melts. The Summer Semi-Annual Sale is where a woman’s collection truly begins.

CW Shelby Miller Photography Jasmine Gainous

Social Gifs

Quick GIFs alerting the sale is fast approaching are placed on sites like YouTube and Buzzfeed.

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Bitmoji Partnership

A week before the sale and all throughout, limited edition Bitmojis are accessible to generate awareness and hype for the sale.

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Influencer Haul Video

Select influencers share their love for Bath and Body Works products through videos showing off their haul, making space for the new collection, or spilling inventive ways to use the products on the daily.

Radio

Coming-of-age spots air on Spotify playlists with words like “Summer Days,” “Girl Power,”  or “Good Vibes.”

Toy Donation Bin

Swap out a few former toys in good condition for a travel set. Kick off your new collection by parting with your old. All donations go to Toys for Tots.

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Punch Card

Semi-Annual Sale punch cards near registers guide shoppers on their journey to building an entire collection.

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Mall Posters

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