Netflix Before Dark
Netflix is known for their gritty hard-hitting content, but there is a whole other side to the platform.
In the wake of scare after scare on YouTube Kids, Netflix will double down as a safe home of kids content.
CW Ana Echols
We’ll create a stand-alone Netflix Kids app. A safe way for kids to view content on their devices without risk of seeing what shows their parents watch. Kids content will still be available via the Netflix app.
We’ll advertise on the app store against searches for competitor apps.
Out of Home
Our pre-roll will be placed against trusted family vloggers and other parent/kids content.