Out of Home
Social media creates an unrealistic image of motherhood. So Peloton will cut through the clutter of perfect pictures and encourage moms to hop off Instagram and onto a bike.
On Mother’s Day Peloton will team up with Ironman to host a televised triathlon that showcases athlete moms. The competition concludes with a 40k ride on Peloton’s iconic indoor cycles.
Gifts for a Pelo-mom
Moms who workout on Peloton cycles deserve gifts tailored to their sweat-soaked lifestyles. Peloton will offer spouses and kids better birthday, Christmas, and Mother’s Day options like protein balls in heart-shaped boxes and protein shakes.